Lululemon
Lululemon is one of the top yoga clothing brands. It is founded by Chip Wilson in Vancouver, Canada in year 1998. Lululemon is a yoga-inspired and technical athletic apparel company for women and men.
It became a stand alone store in November of year 2000 on West 4th Avenue in Vancouver’s Kitsilano neighbourhood. It started as a design studio by day and yoga studio by night.
Their vision for their store was to create more than a place where people could get gear to sweat in. They wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility.
It was also important for them to create real relationships with their guests and understand what they were passionate about and how they liked to sweat and help them celebrate their goals. Today, they do this in their stores around the globe.
Their first designs were made for women to wear during yoga class. Through plenty of feedback from their guests, ambassadors and elite athletes, they now design for yoga, running, cycling, training and most other sweaty pursuits for women and men. Their designers are athletes and sweat-minded people too.
A constant that has never wavered is their desire to empower people to reach their full potential through providing the right tools and resources, and encouraging a culture of leadership, goal setting and personal responsibility. Their core values of quality, product, integrity, balance, entrepreneurship, greatness and fun are lived by their people every day and are at the heart of their unique company culture.
They live a life they love. They set their goals to align with their vision. And it is why, so often, their one year goals become today’s reality.
About Their Products
When it comes to creating functional gear, it is all in the details. From hidden pockets that keep your phone bounce-free on commutes to emergency Cuffins™ sleeves on chilly days, they have designed these features with you and the ways you like to sweat in mind.
There are no accidents when it comes to design for them. Every pocket, pull and hem is constructed to help their guests to stay focused on their workout.
When it comes to their gear, we are kind of obsessed with technical performance and innovation. Learn about the fabrics and technologies they use to help keep their guest head in the workout and not on their gear.
As a design-led company, curiosity is at their core. They are constantly thinking about how they can innovate their process, their gear and their social impact so they can elevate the world from mediocrity to greatness.
They are honouring yoga in all its forms by taking practice off the mat. Practice in action leads to a purposeful life. They want you to have the freedom to treat your clothes with the same tough love you give your workouts.
Quality is at the core of everything they do and they want to make sure that their gear is working for you.
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