Athleta is a premium fitness and lifestyle brand for women. They believe alone they are strong, but united they thrive and bringing this to life through the Power of She campaign. They are here to empower women and girls.
They solve problems, beautifully. They start by understanding the female body like no one else and then invest in technology that unleashes its power.
They design clothes that transition from workout to work to weekend. Because they know you need pieces that can carry you through your whole day and last for years.
They need each other. They know that when all women come together, they will be unstoppable. So their aim to inspire that feeling of community in everything they do.
It is about doing the right thing, especially when it is hard. And using the power they have as a big company to make informed decisions that improve lives for everyone, everywhere.
Athleta is a B Corporation. They use business as a force for good. They are proud to be recognized for putting people and planet right up there with profit.
They are in the business to save their home planet. They aim to use the resources they have – their business, their investments, their voice and their imaginations – to do something about it.
They set ambitious goals to challenge themselves and others to work differently. And they are making great progress. But they are also constantly looking for new ways to support their planet and the people who live here.
They have brought Gap’s P.A.C.E. program to help women create a better future for themselves, their families and their communities. They have also been the catalyst to get two of their factories Fair Trade Certified.
Technical, Sustainable and Beautiful. This is their vision for their performance apparel. And it is why they are working with their mill and their fabric R&D team to source more sustainable materials that don’t compromise on performance.
In year 2018 they introduced Washwell smart wash techniques to their denim line – a process that uses 20% less water compared to conventional techniques. And they are testing new dye processes and digging in with their fabric mills to modernize production.
70% of their shipping packaging waste has been diverted from landfills. They are investing in an innovative renewable energy partnership that will fully offset the power consumption of all Athleta stores and their HQ operations across the United States by year 2020.
Every piece of the apparel they design is relentlessly tested on some of the best athletes in the world and also on their most demanding customers.